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Ravenna wasn't without a second jewelry store for very long.
Don Basch Jewelers has opened in East Main Street storefront vacated by Sydmor's jewelry store last year. The family-owned chain also has stores in Medina and Macedonia.
An official ribbon cutting for the storefront at 112 E. Main St. will be held at noon March 24.
The jewelry store chain is owned by Don and Denise Basch, with stores managed by their sons. Dustin Basch will manage the Ravenna location, while his brothers Donny and Daniel manage the original store in Macedonia. Their brother, Dennis Basch runs the Medina store, which opened in 2011. The family also includes a daughter, Dayna, who is a licensed professional counselor.
Don Basch, the son of a watchmaker, started in the jewelry business by making custom jewelry. The custom jewelry was sold in more than 100 stores throughout the region until the first store opened in Macedonia.
The couple still casts their own settings out of wax from the Macedonia location. About 30 percent of the business comes from custom work. All repairs also are done in-house.
They learned of the vacancy in Ravenna when Tom Treiber, one of the owners of Sydmor's, called Basch to see if he wanted to purchase his display cases.
In addition to making custom settings, the store features an exclusive signature cut of the "Denise Anne" diamond. Additional facets were added to the diamond to make it sparkle more.
Doing custom work in-house, the couple explains, makes the items more affordable than if they are purchased custom from elsewhere, but not as affordable as jewelry that is mass produced.
In addition to fine jewelry, the store also carries Swarovski crystals as well as items from Brighton. Denise Basch said the items were added because customers told them that they wanted to buy all their gifts from their store.
"That really made us feel good, that people want to use us for all their jewelry needs," she said.
She said the family wants to make sure each store is up to the same high standards. Being involved with each community also is important.
"We love to give back to the community," she said. "We think it's important."